Beyond the Lyst: Why 2025’s Hottest Things Aren’t Things

The cultural trends of 2025, highlighting the disconnect between product searches and cultural desire. It notes that the hottest products of 2025 were not products at all, but rather cultural movements and shifts in consciousness.

It’s All About Range: The Art of High-Low

The article argues that the old dichotomy between high and low culture has dissolved, and that cultural capital is now fluid and democratized. It highlights examples of celebrities and intellectuals who are bridging the gap between high and low culture, such as Julia Fox, Dua Lipa, and Gabby Windey. The article also discusses the implications of this shift for brands, which need to be able to speak multiple cultural languages to remain relevant. Book Clubs With Dua Lipa, Neurotic Chats With Bella Freud, and Labubu Birkins